Freddie Flintoff smashed into a market stall while filming for BBC show Top Gear on Sunday.
The presenter had been in a race around Mansfield town centre with seven other electric cars when he crashed through the safety barrier.
It is believed the sequence, featuring fellow presenters Paddy McGuinness and Chris Harris, will be screened as part of the next series later this year.
Despite some criticism on social media about the disruption, mayor Kate Allsop said the exposure would be good for the Nottinghamshire town.
She said: “To know this is the town where Freddie Flintoff drove into a market stall. We should actually name that stall after him – it’s going to be such an icon.”